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Oct 5, 2022

Your Brand


Photo by Casie Steele

Several years ago, I had the opportunity to attend Harvard Business School’s Leadership Certification Program. I learned so much about leadership and business. Much time was spent learning about brands and branding. Organizations spend millions of dollars building and sharing their brand. A brand sets the expectation for a product, service, or experience. For example, Walmart’s brand is low prices and no frills. Nordstrom’s brand is excellent service and  quality merchandise. 

You too have a brand. You have a way of behaving, relating to others, and living life. As a follower of Jesus, you are walking with Him each day and striving to live as He would expect you to. After all, you are His Ambassador sharing His “brand” with the world! 

So are you demonstrating to others Jesus’s brand of:

  • Loving others 
  • Treating everyone without favoritism
  • Grace especially in the most trying situations 
  • Humbleness 
  • Compassion
  • Forgiveness 
  • Being a servant to others 
  • Prayerfulness 
  • Peace 

That’s quite a list. As you move into the change of seasons, why not use this time of change to reflect on the way you model Jesus in your life. Ask God to make you aware of the areas He thinks you need to adjust. Then, move forward being the best Christ follower you can be. 

“And whatever you do or say, do it as a representative of the Lord Jesus, giving thanks through him to God the Father.”

‭‭Colossians‬ ‭3:17‬ ‭

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